EUROPA JOINS FORCES WITH SUBARU (UK) LIMITED

Subaru (UK) Limited plans to increase its dealer representation in Sheffield following the appointment of Europa Limited.

In addition to the 10 new appointments so far this year, there are a further 10 ‘hot prospects’ according to Lawrence Good, Managing Director, Subaru (UK) Limited, who has an ultimate Subaru network goal of 100 dealers.

He said: "There has never been a better time for new dealers to ‘get on board’. In less than one year, Subaru’s introduction of the Boxer Diesel in the Legacy Sports Tourer and Outback models, together with the forthcoming Forester and Impreza, has attracted the highest praise and accolades from the motoring press.

"With the introduction of the exciting new Impreza ‘S’ range, this will reinforce our plans to increase market share in the UK."

Mark Hobson, Dealer Principal, said: "We are a well established, successful and prestigious dealer with many years experience. Our customers benefit from our close-knit and hands-on team who strive to provide a quality and valued service. Subaru will sit perfectly with our current customer base and we look forward to introducing their exceptional range of vehicles to the area."

The reason for Subaru’s success in attracting high quality, skilled and enthusiastic new dealers is simple; the range offers tremendous sales potential, with strong technical and managerial support. Set-up costs are sensible, with many after-sales and servicing opportunities.